Our solution tariffs
Smart FEED for Google Shopping and Smart BID for AdWords tariffs
As a Google partner, Twenga Solutions takes a commission of 15% in management fees on the entrusted advertising spend. Smart FEED and Smart BID are billed separately and there is a £10 VAT excl. minimum management fee for each of our solutions.
Get a quick estimation of your Twenga Solutions management fees
What is your monthly Google Shopping/Google AdWords budget?
in management fees
Smart LEADS tariffs for the Twenga network
Dynamic pricing: Cost per Click (CPC) specific to each click in order to optimise your ROI
Twenga contains over 75,000 categories in order to best index your products and target potential customers at the finest level possible. However, the cost per click given must be relative to the value generated by each click. This is why Smart LEADS offers a dynamic pricing system, which enables CPC to be adjusted for each click in relation to its conversion potential. By adapting cost of traffic according to the affinity between your products and user profiles, we automatically optimise your acquisition costs and ROI.
You're able to define a monthly spending limit. You define your budget; we take care of the rest.
Select product universe:
|Universe||Minimum CPC||Average indicative CPC||Maximum CPC|
|Audio - Video||£0.01||£0.26||£2.62|
|Cars - Motorbikes||£0.01||£0.15||£1.48|
|Food and Drink||£0.01||£0.20||£2.00|
|Garden - DIY||£0.01||£0.24||£2.36|
|Health - Beauty||£0.01||£0.29||£2.88|
|Kids & Baby||£0.01||£0.19||£1.90|
|Leisure - Hobbies||£0.01||£0.19||£1.94|
|Toys - Games||£0.01||£0.17||£1.72|
Our tariffs are organised per universe into minimum CPC (Min), maximum CPC (Max) and indicative average (Avg).
Max CPC = limit applied to clicks for which users have a strong intention to buy, and for offers with high value or performance.
Min CPC = applied when estimated conversion potential is weak.
Average indicative CPC = a CPC found by our merchants to have standard price positioning and conversion performance. These details are for information purposes only and are not contractually binding.