Pamono boosts its performance on AdWords with Smart BID


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Pamono, the design furniture reseller, called on Twenga’s services to optimise the management of its AdWords campaigns. Discover how Pamono boosted its performance on this platform using Smart BID.

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Target

Created in 2013 in Berlin, Pamono provides access to some of the most exceptional furniture and decoration stores in Europe. Covering a variety of styles, origins and periods, stores are carefully selected according to 3 criteria: authenticity, quality and good taste.

Thanks to an advanced search system, various collections and the site’s magazine, clients can easily find the product they are looking for through a unique buying experience from the comfort of their own homes. Merchants on their part, are able to make use of Pamono’s e-commerce expertise to develop their clientele overseas.

Differentiating itself from the competition with an exceptional contemporary and vintage collection, Pamono wished to quickly improve both its profitability in Germany and its turnover.

Solution

Pamono chose Smart BID, a plug and play bidding solution which is part of Twenga’s Smart SEM suite.

The solution creates user segments based on browsing history and the categories in your catalogue, allowing bids to be adapted in real time for each segment and adverts to be personalised for people that have already visited your site. Furthermore, the Smart BID predictive engine estimates ‘intention to buy’ by taking more than 40 factors into account to adjust AdWords bids in real time at the finest level. Performance can easily be tracked and targets adjusted using a dashboard, which regroups all main performance indicators.

Smart BID was perfectly integrated within Pamono’s multiple existing campaigns, allowing for optimal management and a quick improvement in results.

Results

Thanks to Smart BID, Pamono improved its results in just 2 weeks. Its conversion rate quickly increased and its cost per order was cut in half.

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“As a curated marketplace of one-of-a-kind design furniture we experienced the power of Twenga’s intelligent SEA technologies first hand. We introduced Smart BID for the user-specific placement of our campaign ads and within just a few weeks we saw a significant improvement. Our average CPO improved by over 50% and our conversion rates improved even more.”

– Eugenio Calsamiglia (Head of Marketing at Pamono)

Prospects

Following these positive results, Pamono has decided to continue using Smart BID to optimise its Google AdWords campaigns and further develop its clientele in Europe.

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