September 19, 2016 by Gemma
Launched in 2006, The Jewel Hut is an online jewellery store and one of the UK’s leading pure players in its field. The company has a choice of best-selling and world-famous jewellery brands such as Pandora, Thomas Sabo and Swarovski, as well as pieces from emerging designers.
The Jewel Hut aims to offer branded jewellery at competitive prices and bring users the high-street quality of service to the Internet. As well as quick delivery, it also prides itself on an efficient, no-fuss after sales service.
To expand its presence online and further its activity on Google Shopping – one of the most important channels for customer acquisition in e-commerce – The Jewel Hut decided to test Smart FEED by Twenga Solutions.
Solution & Results
The Jewel Hut started using the Smart FEED solution for Google Shopping, which analyses both the purchasing habits of customers and product performance to calculate the optimal bid for each item. Bids are also optimised and adapted in real-time to maximise performance.
After just 3 months, The Jewel Hut was able to notice an improvement in numerous metrics when comparing with data from the same period last year. CPAs and CPCs decreased by 21% and 14% respectively; and with just a 6% increase in PPC investment, site revenue increased by 28% YoY.
More significantly, revenue driven through Google Shopping campaigns increased by 76% and conversion rates improved by 34%.
“We are impressed with the overall results from Twenga’s Smart FEED solution, which has allowed us to increase revenue from Google Shopping by a huge 76%. With such figures, we are keen to continue this collaboration, particularly in the run-up to Christmas and the biggest shopping season of the year.”
Marc Woodall – Head of e-commerce at The Jewel Hut
Pleased with the overall results from Smart FEED, The Jewel Hut has decided to continue working with Twenga Solutions. In particular, the company is keen on using the solution to optimise its Google Shopping campaigns in the run-up to the holidays and the biggest shopping season of the year.
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