Twenga forms a strategic alliance with Google and becomes a Premier SMB Partner in France

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Twenga, a specialist in advertising for e-commerce, has confirmed its technical expertise and the power of its audience acquisition solutions by announcing a strategic alliance with Google* in France and joining the Premier SMB Partner Program*.


Founded in 2006 and holding vast expertise in online advertising, today Twenga counts over 4,000 clients for its different audience acquisition solutions, which have been specifically designed for e-commerce. Based on in-depth knowledge of product catalogues and sophisticated technologies such as advanced audience profiling, ultra-granular bid management and conversion prediction, Twenga’s Smart SEM suite of solutions optimises the ROI of its clients’ AdWords and Google Shopping campaigns.

By becoming a Premier SMB Partner, Twenga will facilitate access to the AdWords platform for small and medium-sized e-commerce players. Twenga will consequently allow clients to significantly increase their visibility and the profitability of their advertising spend with simplified management. This includes creating an account online, configuring new or existing campaigns and optimising performance.

The automated integration of Google’s platform allows for the instant launch of campaigns and for improved performance, just several days after activating one of Twenga’s two solutions:
Smart BID: the automated bid management system for AdWords, which optimises campaigns’ ROI in real-time using its conversion prediction engine
Smart FEED: the Google Shopping campaign manager which optimises feeds, adjusts bids at a product level and targets audiences with a high intention to purchase

In France, Google has a dozen AdWords Premier SMB Partners. From here on in, Twenga’s clients will benefit from the advantages linked to this collaboration which include: assistance with the implementation of new AdWords products and features; continuous exchange on best practices; and frequent monitoring by Google’s teams.

“This strategic agreement with Google confirms our profound e-commerce expertise and the performance of our acquisition solutions. We are proud to belong to an exclusive circle of Premier SMB Partners in France and to allow merchants of all sizes to benefit from this powerful platform and to maximise their ROI” concludes Bastien Duclaux, CEO and co-founder of Twenga.

Twenga’s SEM solutions are available throughout Europe and our existing clients can launch their SEM campaigns with a few clicks.

>>> Discover all of our Smart SEM solutions


* Google and AdWords are trademarks of Google Inc.


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