Google Shopping replaced Product listing ads (PLAs) back in August 2014 and remains an effective way for online retailers to sell more of their products through Search Engine Marketing (SEM). Google Shopping is different to Google AdWords as it allows online marketers to display ads with a product image, description, promotional text, and in some cases, even a product rating. Another advantage is that Google Shopping adverts can be displayed in both the main Google search results and in the dedicated ‘Shopping’ tab.

Use the following articles to learn more about the platform; the difference between paid and free clicks and how much adverts cost. You can also discover Twenga’s e-commerce solutions for Google Shopping, which help you to manage and optimise campaigns with little intervention..