Google AdWords is an online advertising service that enables online marketers and merchants to display copy on its search engine and partner websites. It is based on a PPC (pay-per-click) model, where advertisers bid on certain keywords in order for their clickable ads to appear.

Which keywords should you bid on? How much does Google AdWords cost? What best practices should online marketers follow? Learn everything you need to know about paid search advertising on AdWords, as well as Twenga Solutions’s role as a Premier SMB Partner in France.