Smart LEADS optimises traffic acquisition for 150 of the biggest merchants in Europe


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Just 6 months after Twenga announced its entrance into the traffic acquisition market with Smart LEADS, 150 major merchants across Europe including Dress for less, Spartoo, Galeries Lafayette, Conrad and La Redoute have adopted the solution.

Based on an advanced analysis of product feeds and merchants’ audiences, Smart LEADS drastically improves acquisition campaigns’ ROI all while significantly increasing their impact. On average, our clients notice a 190% increase in traffic and a 110% increase in conversion.

“Smart LEADS respects our objectives and uses intelligent algorithms to attract customers that are really interested in our products. This has drastically reduced our number of non-converting clicks.”

– Giulio Sciancalepore, Online Marketing Manager at Dress for less.

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Smart LEADS improves investment profitability through several online acquisition channels: online advertising marketplaces, product searches on the Twenga website, and our own affinitAD display network. An automated and simplified approach based on Cost of Sale at item level and dynamic pricing, coupled with innovative and smart technology frees merchants of manually adjusting classic campaigns.

The first assessment of the Smart LEADS platform has been very positive:

▪ 83% of our clients have seen their campaign traffic increase by an average of 190%
▪ 77% have noticed an average increase of 110% in traffic conversion
▪ 72% have seen an improvement in Cost of Sale
▪ 5 new merchants sign up to the solution every week

“We are very proud of Smart LEADS’ performance. The solution was adopted very quickly by some of Europe’s leading merchants, who noticed a significant impact on their ROI just a few weeks after launch.”
– Bastien Duclaux, co-founder and CEO of Twenga.

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Twenga Solutions

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