Quelle.de improves its Cost of Sales with Smart LEADS

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Quelle was founded in 1927 and was originally reputed as one of the most well-known mail order companies in Germany.

The brand was acquired by the Otto Group and relaunched in August 2011 as an online-only business. Selling over 300,000 products in areas such as fashion, furniture & homeware, technology, sports and leisure, Quelle.de prides itself on offering the best prices and excellent service.

The company managed to position itself as one of the few traditional mail-order businesses turned a successful online store. For their customer acquisition strategy, Quelle chose to rely on Twenga’s long experience in e-commerce acquisition solutions to drive its success.


Quelle decided to use Smart LEADS Advanced, Twenga’s leads generation solution which increases traffic and sales all while respecting the client’s ROI targets.

Campaigns were optimised on several levels. Firstly with the analysis and segmentation of users to only target those with the highest intention to buy. This was followed with scoring Quelle’s catalogue to only show offers with the highest potential to convert; and finally performance optimisation thanks to careful monitoring by Twenga’s teams and a close collaboration with the merchant.


With Smart LEADS Advanced, Quelle was able to reduce its Cost of Sales by a huge 80%.


“We have been working fruitfully with Twenga since the beginning of 2014. We appreciate not only the technological innovation of products such as Smart LEADS, with which we were able to improve our CoS to below 20%, but also the excellent support provided by the team at Twenga.”

– Tanja Puchler (Online Marketing Manager at Quelle)


Pleased not only with the results from Smart LEADS Advanced, but also with the innovation of Twenga’s products and the quality of its service, Quelle has decided to develop on the successful collaboration by increasing the volume of its acquisition campaigns.


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