Twenga Solutions becomes a Google AdWords Premier SME Partner in the United Kingdom

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Twenga Solutions, an e-commerce advertising specialist, has consolidated its level of technical expertise and the power of its audience acquisition solutions by announcing a strategic alliance with Google* in the United Kingdom and joining the Premier SME Partner Programme*.


With 10 years of expertise in e-commerce, Twenga has over 4,000 clients for its different audience acquisition solutions, which have been specifically designed for online retailers. In-depth knowledge of product catalogues and sophisticated technologies such as advanced audience profiling, ultra-granular bid management and conversion prediction, have allowed Twenga to develop a suite of SEM solutions which optimise the ROI of its clients’ Google Shopping and AdWords campaigns.

“Becoming a Premier SME Partner is an important step for Twenga as it will allow us to facilitate access to the AdWords platform for small and medium-sized e-commerce players in the UK. Twenga’s clients will be able to significantly increase their visibility and the profitability of their advertising spend with simplified campaign management.” explains Mark Haupt, UK Sales Director at Twenga Solutions

Campaigns are launched instantly thanks to the automated integration of Twenga’s solutions on the Google platform and performance uplift can be observed quickly once the solution has been activated:

  • Smart BID: an automated bid management system for AdWords text campaigns, which optimises campaigns’ ROI in real-time using its conversion prediction engine
  • Smart FEED: the Google Shopping campaign management solution which optimises feeds, adjusts bids at a product level and targets audiences with a high intention to purchase

Twenga Solutions is just one of the few select AdWords Premier SME Partners in the UK. From here on in, its clients will benefit from the advantages linked to this partnership which include assistance with the implementation of new AdWords products and features; continuous exchange on best practices; and frequent monitoring by Google’s teams.

“This strategic agreement with Google confirms our deep e-commerce expertise and the performance of our acquisition solutions, which approximately 150 new clients adopt every month. We are proud to belong to an exclusive circle of Premier SME Partners in the United Kingdom to allow merchants of all sizes to benefit from this powerful platform and to maximise their returns on search marketing spend.” concludes Bastien Duclaux, CEO and co-founder of Twenga Solutions.

* Google and AdWords are trademarks of Google Inc.



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