Large e-commerce businesses
Optimise the profitability of your acquisition campaigns
Managing acquisition campaigns on a large scale requires powerful technology. With the market becoming increasingly competitive and advertising platforms constantly evolving, it is important that e-commerce sites adapt their strategy to maintain performance. Twenga Solutions offers its clients automation solutions to optimise acquisition campaigns and significantly increase the ROI of their advertising budget.
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Performance optimisation in real time
Our solutions entirely automate your customer acquisition on all channels to improve performance in real time and significantly increase the profitability of your campaigns.
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Data exploitation to maximise results
Smart TRACKING is exclusive to Twenga solutions. It allows you to segment users to optimise your advertising campaigns at the most granular level.
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Custom and scalable pricing
Our business model evolves with you. To help you manage costs, we offer detailled reports and tariffs based on volume.
Our solutions
Smart FEED for Google Shopping
Smart FEED is the most advanced Google Shopping optimisation solution on the market! Using exclusive automation technology, the solution increases revenue and the profitability of e-commerce websites.
We were looking to increase our sales on Google Shopping without compromising our Cost of Sales. Since activating Smart FEED, we have noticed a decrease in our CoS and an increase in revenue. These extremely positive results have convinced us to continue our partnership with Twenga and explore the other solutions available on its platform.
Stéphane Gognet, Head of Paid Acquisition - LePape
Avec l’aide de Twenga Solutions, nous avons réussi à diffuser davantage d’annonces PLA – un canal important pour nous – sans réduire notre ROI. Cela signifie que nous avons augmenté avec succès le nombre de nouveaux clients que nous amenons sur notre site, tout en maintenant des coûts d’acquisition satisfaisants.
Lorenzo Calcagni, Head of Italy - Made.com
Smart BID for Google Adwords
Smart BID is an automated bid manager for AdWords, which optimises the ROI of campaigns in real time using conversion prediction technology.
We started using Smart BID for optimised user targeting and saw a significant improvement in just a few weeks.
Eugenio Calsamiglia, Online Marketing Manager - Pamono
We were looking to improve our profitability on Google AdWords, but there are so many ways to optimise campaigns and without an expert it can be very time-consuming. The idea was to find a solution that was both automated and human, with algorithmic adjustments, personalised advice and regular monitoring. We found this solution with Smart BID and we will also be extending this service to our Google Shopping campaigns.
Gaetan Hildene, Manager - Le Monde du Bio
Smart LEADS for the Twenga network
Smart LEADS is an automated solution for qualified traffic acquisition. It provides visibility on Twenga and with its 1500 partners.
Since activating Smart LEADS, our campaign’s Cost of Sales has been halved, convincing us of the relevancy of this algorithm.
Grégoire Firome, Acquisition Project Leader - PriceMinister
Since using Smart LEADS, the volume of sales generated has increased drastically, placing Twenga amongst our preferred partners for this channel. Combined with improved acquisition costs, better ROI and excellent campaign management, I can only recommend Smart LEADS.
Pierre-Yves Aufevre, Traffic Manager France & Belgique - Miliboo
With Smart LEADS, we now have a sales channel in constant progress and an improvement of our costs. The quality of the solution means we have chosen to include it in our long-term strategy.
Alex Balada, Responsable web - Kiabi.es
